Via Explainer

Motion Design
April 13, 2022
Deliverable - 30 second video
Illustrator / After Effects / Premiere Pro

Project Overview

Via Customers is a SaaS startup based out of Lehi, UT. They provide marketing solutions for eCommerce brands through SMS and Mobile Marketing channels. They needed a universal video that promoted service and set them apart from the competition. The main point Via wanted to market was the ability to personalize marketing experience through unique channels. Their 3 most differentiating features include:

  • Unparalleled transparency in their marketing attribution
  • A dedicated team of Customer Success team reps
  • A unified suite of Mobile Marketing tools

I was tasked with creating a low-budget, fast, and multi-use promotional video. I was responsible for the pre-production, production, and post production of the project.


The resulting video was produced within 3 weeks. Production of the video was created using the following tools:

  1. Research into the company Customer Success team to identify key differentiating factors from competitors
  2. Scripting and storyboarding with Adobe Illustrator.
  3. Motion design and editing was completed in Adobe After Effects

The video was approved and distributed for company wide use, including on the home page, in sales sequences, and at marketing conference & events.